Everything Apple Fucked Up This Year
People like to believe that Apple is a company that never makes mistakes. Never has that logic been so obviously flawed as it was in 2017. This year, it seemed like Apple couldn’t make it through a single week without some big, embarrassing screw up. So, for the sheer joy of it, we made a list.
The word “joy” bears a certain specificity here. By all business standards, Apple had an absolutely spectacular year. In the fourth quarter alone, the company brought in $52.6 billion in revenue and growth in every single product category. The company even managed to grow its long-suffering Mac business and release a new iPhone that everyone agrees is awesome. So there were some goofs. No big deal. Apple is still rich and successful.
Before diving into the chronological catalog of disasters—which is a fun thing to do—it’s useful to define what we’re talking about when we say that Apple made some goofs. Let’s be honest. The definition is broad. Apple has never been an invincible company, even during the hallowed reign of co-founder and mean manager Steve Jobs. However, the mistakes the company made in 2017 range from upper-level management boondoggles to simple software bugs that ruined the blessed Apple user experience. Then there’s the whole Apple-doesn’t-want-to-pay-taxes business.