Should Apple have its own search engine?
In a recent interview with Axios on HBO, Apple CEO Tim Cook was made to answer a very uncomfortable question. He was asked how he squares taking billions of dollars from Google to make it the default search engine for Safari (both on Mac and iOS) with his company’s stance on privacy. Google is certainly not the only company that trades in monetizing your online activity, but it’s one of the biggest. And Google’s search is far from achieving the level of data privacy that Apple demands of its products and services.
Tim’s answer was honest, if not satisfactory.
“I think their search engine is the best. Look at what we’ve done with the controls we’ve built in. We have private web browsing. We have an intelligent tracker prevention. What we’ve tried to do is come up with ways to help our users through their course of the day. It’s not a perfect thing. I’d be the very first person to say that. But it goes a long way to helping.”
While Cook was right to point out the benefits of Safari’s intelligent tracker prevention, that’s only been around since iOS 11 (and the more stringent tracking prevention was only introduced in iOS 12). Apple has been selling out to Google for years.